Bloomingdales & Sony Join Forces For Fashion

Bringing fashion and music together, luxury retailer Bloomingdales has launched its biggest multimedia campaign yet.

Beginning in August and running through the Holiday Season, Bloomingdales has partnered with The Sony Music Label Group to rock and roll consumers out of their fashion ruts. Showcasing more than 70 live performances from Sony artists in Bloomingdales stores and catalogues, the fashion music connection will be seen and heard loud and clear.

Designers including American legends Marc Jacobs, Donna Karen and Ralph Lauren will take center stage in the ready to wear category, featuring rock and roll inspired frocks for women, such as Rocker tees, trophy jackets, skinny pants, leather and siren dresses. Men can look forward to sporting the three piece suit, plaid shirts and vintage wash denim from Ralph Lauren, Z Zegna and Lacoste as well as others.

The clothes will be worn by Sony artists in all of Bloomingdales upcoming campaigns, which will be shot in famous musical venues across the nation featuring authentic props from Steinway Pianos and Gibson Guitars. The bicoastal department store, which opened in 1827, has a mind boggling amount of talent from both the fashion and musical worlds on board to participate in their ambitious campaign

The August campaign has four distinct styles in mind with complementary music for each. Todays punk girl enjoys Patti Smith, Sonic Youth and The Sounds, while the pop princess sings along to The Ting Tings, Lily Allen and Cyndi Lauper and the diva can luxuriate to the stylings of Sade, Kelly Rowland and Mariah Carey. The Indie girl can enjoy the unique style of Adele, Beach House and The Jealous Girlfriends.

The music and fashion extravaganza continues with back to school style and appearances by teen favorites including The Naked Brothers Band and iCarlys Miranda Cosgrove. Other campaigns feature musicians and their favorite fashions.

The campaign will also feature a sweepstakes, offering six days at Rock & Roll Fantasy Camp in London with six nights at the Leading Hotels of the Worlds Baglioni Hotel for the winner and a guest.

The hit Las Vegas show The Beatles LOVE by Cirque du Soleil provides inspiration for the seasons most sought after gifts, a designer assortment of mens apparel and accessories. Working in collaboration with Bloomingdales and their partners are tees by Trunk, Marc by Marc Jacobs and Katharine Hamnett, pocket squares, scarves and cuff links by Psycho Bunny, hoodies and jackets by John Varvatos for Converse, a suit and overcoat by Hickey, and a velvet blazer by Theory.

The new music meets fashion campaign by Bloomingdales will be found in more than 840 catalog pages, 800 newspaper and magazine impressions, 650 in store events, signage, and email blasts to share luxury fashion with music lovers. With so much to look forward to, luxury lovers wont want to miss a single event.

Article Source: http://www.marketingarticlebank.com

For more information on fashion news, please visit our website.

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated