Integrated marketing: Online and offline advertising

Advertising on a major TV channels and magazines are the two strongest forms of marketing for being able to trigger consumers to go online to search for information on products they are considering buying. More than 53% of television viewers have been triggered to search information online by TV advertising, while 43% of magazine readers have been driven online by magazine ads. Companies which do not support their television or magazine advertising online fail to distribute their message effectively to the right audience.

Ads in newspapers drive 31% readers to look for product and services online. It is strategically necessary to support newspaper ad campaign on a company website by placing content, creating banners, and uploading original ads which appear in newspapers.

Also, among adults who bought something online, television and magazines are the two leading media for influencing purchase making decisions. 34% of TV viewers said that television commercials had helped them with information on an online purchase they had made recently. The same proportion of magazine readers said that ads in a magazine had influenced an online purchase.

Article Source: http://www.marketingarticlebank.com

Sergey Rusak is advertising and marketing specialist from Boston, Massachusetts. He is specialist in radio advertising.

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated