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Laura Peckam's Articles in Copywriting

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  • Writing your thoughts – the carrot and stick strategy
    When you are writing, having a strategy in mind is rather useful – especially when you are wanting your reader to commit to something or someone. You will want to lead the reader in the direction you intend to finish upon and don’t want to cause confusion and misdirection in your writing. Here are a few tips on the carrot and stick strategy of writing that is good to use in a time of need.
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